Artificial Intelligence has opened doors for media but ethics must always prevail » Capital News

Ten years ago, if you bandied around the word Artificial Intelligence in a Kenyan newsroom, you would be branded an illusionist, today it is the buzzword. AI, machine learning and data processing are fast becoming essential in any newsroom that hopes to survive the digital revolution avalanche. In fact, job titles such as data scientist, data analyst, content strategist, content engineer and impact editors are fast gaining currency in media houses deemed digital journalism early adopters. Today, it is almost impossible to distinguish between an article authored by a machine and that written by a journalist, AI has enabled editors to figure out their audiences needs to granular levels and offer them articles that "speak to their souls". If the trend of automation of journalism catches on in the continent fast enough, in a few years it would be difficult to tell if the news anchor calling you "mpendwa msikilizaji" is a robot or human.