4 Everyday Examples of Machine Learning and How Marketers Can Use Them

Picture this: You're scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn't be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can't help but wonder, "how does it do that?" Machine learning is the science of enabling computers to learn without being explicitly programmed. It has been developing for years and in some instances, so subtly, that we didn't even notice. Social media is a prime example.