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Retention of students is an issue for academic institutions across the globe, given limited resources and tight budgets. In some countries, the average dropout rate is around 45%. Accordingly, measures are being taken to find a solution to this problem. Experts say that such strategies are most effective if applied in a student's first year of the opted course. The importance of artificial intelligence (AI) and machine learning (ML) can be vital here. Using AI-enabled devices, instructors can suit everyone's needs and requirements on a case-by-case basis which means each learner gets desired attention.