AI-driven brand insertion adds value to content libraries

Library sales to streaming companies have helped to keep revenue flowing for content owners during lockdown. Now, they can take advantage of a new technology that can digitally insert branded products and promotional items into finished content. Its platform uses AI to identify the most natural and meaningful placement opportunities, and then employs VFX technology to insert real-world objects that weren't in the original shoot, like a vehicle or a bag of potato chips, or overlays existing brand imagery with new product shots. Mirriad can boast an impressive list of media clients it has worked with, including Tencent Video, 20th Century Fox, RTL, Channel 4, France TV and ABC. Brands they have helped include Pepsi, Sherwin Williams, P&G, Huawei and T-Mobile.