How Prankster Oobah Butler Convinced Venture Capitalists to Give Him Over 1 Million

Not long into his new documentary, Oobah Butler tells the cofounder of his newly minted company, Drops, that they should create a piece of luxury luggage that "looks like a bomb" and will sell for $200,000. Immediately, I'm thinking his quest to get £1 million in 90 days might have come to an early end. Butler is a British prankster documentarian who is known for his stunts, like managing to get Amazon to sell its drivers' urine as energy drinks or creating a fake restaurant called the Shed and gaming TripAdvisor to make it the top-rated London restaurant on the platform. His latest documentary, made for the UK's Channel 4, is called How I Made £1 Million in 90 Days Set in London and New York, it takes on the worlds of startups, venture capital, crypto, and what ultimately comes across as a lot of bullshitting, in the name of striking it rich quick. Butler opens the film by saying, as someone who didn't grow up with money and isn't particularly motivated by it, he's fascinated by the fact that people "idolize" wealthy entrepreneurs.