New Product Areas And Synergies Point To A Booming Future For Sony

Sony (NYSE:SNE) outlined a cautious outlook for the financial year 2016. However this did not convince the market as the stock price strengthened further on its release. As I pointed out in an article in March Sony has set out a strong position in the youth dynamic. This is headlined by its move into Virtual Reality and further Playstation products, as well as a strengthening position in the fast-growing streaming Music business. Its successful re-organization moves and new products I highlighted in an earlier article. The establishment of their "Business Incubation Group" to brainstorm on new products and new concepts shows that creativity is back at the front of the company's agenda.