TECH SA: Pros and cons of artificial intelligence technology

And now companies are using AI software that will mine your moves on social media to better target you with ads. AI is a computer program or machine that can think, learn, plan and problem solve. Phil Menard, assistant professor of cybersecurity at the University of Texas at San Antonio, said companies are interested in collecting information about their consumers to make better decisions about how to market to them. "So the part where AI comes in is that there's so much more computing power data in storage and ability to compute the large amounts of data that people can make decisions based on algorithms rather than just looking at data," Menard said. Menard said there are positives and negatives to this technology.