Except, possibly, professionals like her who are tasked with reducing it. Ricks has made her career out of caring about traffic patterns. Before her current role as the associate administrator for research, innovation, and demonstration at the FTA, she was the director of mobility and infrastructure for the City of Pittsburgh in Pennsylvania. She has spent countless hours thinking about cars, public transit, roads, and pedestrians--and how to make it all flow more smoothly. "When you're in the peak times for travel, when the system is so full, it only takes a small disruption to cause really big problems," Ricks says.

And now companies are using AI software that will mine your moves on social media to better target you with ads. AI is a computer program or machine that can think, learn, plan and problem solve. Phil Menard, assistant professor of cybersecurity at the University of Texas at San Antonio, said companies are interested in collecting information about their consumers to make better decisions about how to market to them. "So the part where AI comes in is that there's so much more computing power data in storage and ability to compute the large amounts of data that people can make decisions based on algorithms rather than just looking at data," Menard said. Menard said there are positives and negatives to this technology.