Waitrose turns to AI to create recipes for successful food products

Under fake pink cherry blossom, guests sipped House of Suntory cocktails and picked at plates of chicken karaage, prawn gyoza and cauliflower tempura from a kaitenzushi-style conveyor belt … This was the London launch of Waitrose's new Japanese range. But without knowing it, and even if you live hundreds of miles away, your food choices may have had a hand in shaping the supermarket's 26-dish Japan Menyū range. That is because it was developed with input from Tastewise, an artificial intelligence (AI) platform that analyses menus, social media and online recipes to pinpoint food trends. While many businesses and individuals are concerned that AI is going to eat their lunch rather than set the menu, the technology is becoming more prevalent in the food industry, with its use doubling since 2017, according to McKinsey's 2022 Global Survey on AI. This is probably because it offers under-pressure retailers and food manufacturers an understanding of what fickle shoppers will want to buy in the future. It takes a year to perfect a new food project, but even so most of them miss the mark, and in recent times, companies have instead been forced to play catch-up with trends that have exploded on social media.