Artificial empathy: the upgrade AI needs to speak to consumers

In a proliferated, multi-channel world, every brand needs to win the heart and mind of the consumer to acquire and retain them. They need to set up a foundation of empathy and connectedness. Artificial intelligence combined with a human-centric approach to marketing might seem like a contrarian model. But the truth is that machine learning, AI and automation are vital for brands today to transform data into empathetic, customer-centric experiences. For marketers, AI-based solutions serve as a scalable and customizable tool capable of understanding the motive behind consumer interactions.