Artificial Intelligence- The future of Digital Marketing - HI-TECH NEWS - Jerusalem Post

In recent years, the efforts of digital marketing companies have taken a significant turn by using artificial intelligence technologies. One of the major problems that marketers are facing is how to personalize the content to users and generate better experience and results. Lately several startups developed AI technologies that aimed to help marketer solving this problem. The vast amount of information collected about users is used by advertising systems dominated by the big players such as: Google and Facebook. However, most businesses are having difficulties to use AI technologies to improve their digital marketing.The great challenge that any marketing manager faces is how to tailor the message to the customer in a personalized way that is fits to each user according to interests, purchase intent and the right timing.What is Artificial Intelligence Marketing?Artificial Intelligence Marketing (AI Marketing) allows you to leverage the data collected on users or customers to tailor the content or messages to the user profile so that the content presented to the user is tailored to their interests at the time relevant to the user and their purchase intent.