Why Artificial Intelligence Is No Substitute For Common Sense - B&T

In this guest post, regular B&T contributor and industry veteran Robert Strohfeldt harks back to the good old days of marketing and tells us why artificial intelligence will never replace real-life creative intelligence. After seeing a recent report that Think TV is planning to use Artificial Intelligence for ratings, I tried to think back to when this "digital" madness stated. Only an idiot would deny that technology has added both quality and quantity to our lives. To those who hanker for the "good old days", I will give you one word to make you realise how much better things are in 2016 compared to 1916 – Dentist. But is technology now increasing at a rate which can be overwhelming?