Big data: Success in marketing technology requires a personal touch ZDNet

CMO vs CIO: Why it shouldn't be a battle Chief data officer and chief digital officer roles are on the rise with significant implications for IT leaders and their position in relation to the top table. Zeta Global uses its vast database of profiles and technologies like artificial intelligence to help companies improve their marketing return on investment. Customers include British Airways, American Airlines, Citizens Bank, Ralph Lauren and Sprint. ZDNet talked to the company's CIO, Jeffry Nimeroff, to find out more about the company's plans and priorities. ZDNet: Tell me a little bit about your company and the focus of the business.