Is AI ending creativity in film? Or is it fuelling it? - Wishu

Film is often linked to emotive forms of creativity or even creative ways of expressing emotion. So how can one marry into the other's world? As human creatives some of us also tend to pride ourselves on being uniquely human, in possessing a gift, talent and/or skill that AI could never dream of replicating. However, the world of cinema is starting to open its doors to the possibility of introducing AI. Warner Brothers has recently signed a deal with Cinelytic, whose smart technology can predict box office success before production even begins, and offers suggestions on the most profitable actors to use to boost popularity.