How AI is Changing the Marketing World

AI is changing the marketing world by automating tasks, making them easier for marketers to complete, and increasing their productivity. With all this talk about AI, you may be wondering what exactly does AI mean? According to Wikipedia: Artificial Intelligence (AI) is a field of computer science that focuses on creating intelligent machines. It involves building systems that think as humans do. A typical example is Siri or Alexa. These programs mimic human interactions with users, and they speak to people and understand natural language conversations. In practice, AI refers to any technology used to create intelligent software, robots, or other machines that work like humans. Examples include advanced search algorithms, natural language processing, machine learning, expert systems, neural networks, speech recognition, image recognition, video games, self-driving cars, virtual assistants, chatbots, autonomous drones, and so much more. In short, AI is a branch of computer science that deals with the concept of creating thinking machines. We live in a society where everyone is always looking at their smartphones.