Artificial Intelligence: Silver bullet for retail?

But what exactly is machine learning? And how is it different to what we call artificial intelligence and the term deep learning frequently used today? Artificial intelligence is the general term for a series of methods, tools and technologies that imitate human cognition, including recognition, learning, planning, reasoning and the ability to solve problems. One of these methods is machine learning, aimed at making the computer capable of performing these cognitive skills. Machine learning is based on data and expert knowledge, out of which computers extract significant patterns and transfer these patterns to other data in order to generate predictions and recommendations.