Cognitive Experience Design: The evolution of design.

I recently participated in a podcast interview that outlined the practice of cognitive experience design, also known as CognitiveXD. In hearing the questions, I realized we needed a crisp definition that outlines what CognitiveXD is, and how we can use CognitiveXD to solve big systemic problems. Q: What is cognitive experience design? A: Cognitive experience design or #CognitiveXD is the practice of using artificial intelligence (ai) technologies to reduce the human mental effort and time required to complete a task. Q: Why do we need cognitive experience design?