Is Artificial Intelligence Controlling What You Stream on Netflix, Hulu?

Jesus Diaz wrote the following for Fast Company: "I don't care how efficient the company says the algorithm is -- from my personal experience, it doesn't work. A machine can never fully replace personal taste and exploration based on human interaction." He continued in the op-ed: "We're sick of algorithms telling us where to go, who to listen to, and what to watch. Your machine predicts a 98% chance that I would like to watch Frozen. In fact, I have yet to find an instance of any algorithm surprising me with a smart suggestion."