Would You Pay a Random Website 99 Cents to Find Out Who Else Paid It 99 Cents?

Escher print of websites: Its sole purpose is to charge users 99 cents to unlock a list of people who also paid the site 99 cents to look at the list of users who paid 99 cents. The conceit is diabolical: The only way to see who was stupid enough to fall for it is to pay the money and become a sucker yourself. Launched Friday morning by Thinko, a Brooklyn-based computer entertainment studio that specializes in creating cartoons, video games, and other weird internet things, the site defies explanation. Heather Schwedel: How did you come up with the idea for WhoPaid99Cents.com? Pasquale D'Silva: The same way that any one of our other ideas have just kind of happened.