How AI can make your customer journey magical

A few years ago it may have been the first time you used Uber and watched as your car made its way to you. Perhaps it was the first time Netflix recommended a movie that was just what you were looking for at that moment. More recently, it may have been the first time Nest automatically adjusted your home heating when you went on vacation, or when Alexa turned on your lights on command when you returned home. All these "first time" experiences share two things in common. On one hand, they are moments of surprise, delight and magic, creating first-mover emotional bonds between consumers and brands.