How to leverage Big Data and Artificial Intelligence for your marketing campaigns Blog Buzzoole

The marketing industry is rapidly evolving. It's at a new phase where Big Data and AI (Artificial Intelligence) are driving strategy development and decision making. Because conventional analytics scale at a gradual pace, marketers are beginning to utilise AI to analyse the large volume of unstructured data to improve marketing research, forecasting accuracy and campaign experiences. A research of CMOs from the US, UK, and China from companies with more than $500 million in revenue revealed that around two thirds of these think Artificial Intelligence will play a significant role in their future marketing operations. But only a third claimed to have good knowledge of how it is actually implemented.