How 'Warcraft' Could Open Up Another Niche In China's Box Office

Based on presale numbers, "Warcraft" is one of China's most anticipated films of all-time. But more importantly, it could give Hollywood another avenue to capitalize on a nearly 7 billion movie market that's growing at nearly 50 percent a year -- but has a select few preferences. Industry analyst Jonathan Papish of China Film Insider noted Universal Pictures' "Warcraft," based on the video game series from Activision Blizzard has reeled in 2 million in ticket presales for its midnight premiere 12 days before it happens, which is already the sixth-best ever. That doesn't necessarily mean "Warcraft" will be a long-tail hit in China like "Furious 7" or "Zootopia." After all, "Batman v Superman: Dawn of Justice" also had strong China presales numbers but ended up being a major disappointment, dropping 80 percent in its second weekend amid reports of bored crowds playing on their phones.