Marketing in China: Can Machine Learning Solve the ROI Problem? - eMarketer

Artificial intelligence (AI) isn't just the buzzword of the moment--it holds the potential to significantly change the marketing landscape in China and help companies market to the segment of one. Bean: One of our companies, OCheng, is applying AI to WeChat commerce. WeChat service accounts are allowed to send a message to their followers once a week. OCheng can take customer relationship management data, look at the content people are engaging with, their purchase history, etc., and use machine learning to personalize these weekly messages. Instead of sending one message to a million people, you can send a million messages that are unique to each user every week.