The overlooked driver of digital transformation

Clear, reliable audio is no longer optional, say Genevieve Juillard, CEO of IDC, and Chris Schyvinck, president and CEO at Shure. When business leaders talk about digital transformation, their focus often jumps straight to cloud platforms, AI tools, or collaboration software. Yet, one of the most fundamental enablers of how organizations now work, and how employees experience that work, is often overlooked: audio. As Genevieve Juillard, CEO of IDC, notes, the shift to hybrid collaboration made every space, from corporate boardrooms to kitchen tables, meeting-ready almost overnight. In the scramble, audio quality often lagged, creating what research now shows is more than a nuisance. Poor sound can alter how speakers are perceived, making them seem less credible or even less trustworthy. Audio is the gatekeeper of meaning," stresses Julliard. "If people can't hear clearly, they can't understand you. And if they can't understand you, they can't trust you, and they can't act on what you said. And no amount of sharp video can fix that. For Shure, which has spent a century advancing sound technology, the implications extend far beyond convenience.