Large BPM firms ride digital data analytics wave

BENGALURU: Business process management companies Genpact and EXL Services are seeing growth quicken for digital services, as clients increase investment in data analytics to improve customer mining. Among the top five BPM companies, US-listed Genpact grew more than 20% in the June quarter on big deals with large-format retailer Walmart, while EXL Services grew 15.9%, both typically faster than IT services companies. WNS, the other big BPM player, has shown high single-digit growth. Digital technology-led delivery is boosting growth for large BPM firms as more business applications are digitised and processes automated across businesses, said Sanchit Vir Gogia, chief executive officer, Greyhound Research. "The confluence of Internet of Things, analytics and artificial intelligence is transforming their business models. And, investments in these areas are now paying off," he said.