How Artificial Intelligence Is Reviving the Airline Industry's Approach to Experiential Marketing

Since the birth of commercial air travel, airlines have always been defined by the experiences they create for passengers. Those experiences haven't always looked and felt the same, of course. From the golden era of the 1950s–60s (where flying was for the well-off and the well-dressed) to today's dominance of low-cost carriers, the industry has been in a state of almost constant change. Amidst all this change, however, one thing has remained the same: the role of marketing. Whether luxury, comfort or compromise, marketing has traditionally been there to sell experiences.