With Amazon Go, Retail Beacons Are Dead

Consumers'Couch Shopped' On Black Friday: Here Are The Likely Retail Winners And Losers The future of retail for marketers was supposed to be merry and bright: armed with their smartphones, consumers would walk into a store and pass a geofence, which would then alert the consumer of stores offering discounts and coupons for various products via their smartphone. The consumer would buy discounted product and then go home and be happy. Except, this is exactly how no one shops. This isn't to say that in-store shopping isn't already an online experience. It's just that the idea of locally offering deals to consumers based around a particular item or brand is very old school.