Artificial intelligence and cognitive computing: the what, why and where

Instead of talking about artificial intelligence (AI) many describe the current wave of AI innovation and acceleration with – admittedly somewhat differently positioned – terms and concepts such as cognitive computing or focus on several real-life applications of artificial intelligence that often start with words such as "smart", "intelligent", "predictive" and, indeed, "cognitive", depending on the exact application – and vendor. Despite the term issues, artificial intelligence is essential for and in, among others, information management, medicine/healthcare, data analysis, digital transformation, security (cybersecurity and others), various consumer applications, scientific advances, FinTech, predictive systems and so much more. The historical issue with artificial intelligence – is cognitive better? There are many reasons why several vendors doubt using the term artificial intelligence for AI solutions/innovations and often package them in another term (trust us, we've been there). Artificial intelligence (AI) is a term that has somewhat of a negative connotation in general perception but also in the perception of technology leaders and firms.