How AI helps companies retain and grow customers in today's attention-starved world

Content is always king, if you were to ask any seasoned media professional or publishing company. Whether the content is in the form of a movie, music album or digital news article, it has to be compelling to make the consumer want to spend time on it. At the same time, many companies are also realising that great content has to be distributed as widely as possible, and be personalised to the right audiences to capture their attention in today's competitive, on-demand world. To make their content travel as far as possible and gain as many readers or viewers as possible, these companies could do with a helping hand from artificial intelligence (AI). AsiaOne recently partnered AI company Neural Lab to create an automated personalised article recommender based on smart AI algorithms.