Does cognitive computing offer the next wave of analytics beyond data science?

"AI" may be a hot buzzword – and a global market expected to grow to nearly $310 billion by 2026 – but what exactly does artificial intelligence mean? The definition of AI can be a willowy one to pin down because its application is so broad and ranging in degree of complexity, scope, algorithmic underpinnings and methodologies used. For these reasons, there is an increased call for a more advanced, specific definition of AI beyond "the simulation of human intelligence processes by machines." Some consider the AI next step – and ultimate evolution – to be cognitive computing. "It's such a vast amorphic term that AI has come to mean right now," said Stephen DeAngelis, founder and CEO of Enterra Solutions.