Lyft, IBM, & Others Discuss the Convergence of AI and Marketing Xconomy

What do artificial intelligence, machine learning, and other innovations have in store for the future of marketing? That was a key question addressed by a panel that included the chief marketing officers from Lyft, IBM Watson, and CVS Health. They gathered last week in New York at 1 World Trade Center to discuss changes consumers may see thanks to brands embracing AI, augmented reality, and tracking. Marketing is making more and more use of these emerging technologies--to better anticipate what customers want. But the rise of this trend raises questions about transparency and maintaining control of personal information.