This Brazilian Streaming Music Player Is Challenging Spotify, Using Chatbots

Disrupting the streaming music market is extremely difficult to do, given the entrenched positions of Pandora and Spotify in the world market. But Brazilian company SuperPlayer is doing just that, with its streaming music service that is simple, curated, and effectively halves the price of Spotify's Premium service in Brazil. With the ability to listen to music offline without consuming data, Spotify should be worried. But the most impressive disruption that SuperPlayer has pulled off is using chatbots in their influencer marketing schemes. It's no secret that chatbots are essential to customer service, but SuperPlayer is the first to integrate music into chatbots, and effectively.