How big data and product analytics are impacting the fintech industry

The fintech industry is growing at an accelerated pace, driven by new technological innovations and evolving needs. In many cases, the modern enhancements across many IT sectors have had secondary effects across industries – and particularly on fintech products and services. For example, artificial intelligence (AI) now drives a large number of applications and major predictive market models/systems. Of particular note are big data analytics and product analytics. Both industries get a lot of news coverage, though normally in relation to social media or marketing.