Amesite » 5 Ways Museums are Driving Revenue Through Digital Transformation

The future of museums is virtual. Moving collections online and creating virtual environments for patrons to experience a museum's offerings exponentially expands the levels of impact and reach a museum can have. Providing digital experiences of museum collections is a necessity for museums that want to build impact, prestige, and revenue. In fact, 98% of museums agree that their highest investment priorities include online platforms and digitalizing their collections [1]. It is clear that museums see the value of digital transformation; however, 69% of museums claimed to have a digital strategy [2], but only 23% of museums have digitalized parts of their collection [3].