Council Post: Five Ways Artificial Intelligence Will Change The B2B Marketing Industry In The Next Four Years

CEO of Demand Science, a buyer intelligence platform that accelerates demand gen for the world's largest software, tech & B2B companies. The rhetoric surrounding artificial intelligence (AI) as the panacea for solving business problems has created some skepticism among marketers. It can also be overwhelming. AI might seem like a cure-all for the issues with your data or marketing and sales analytics. In reality, the technology is none of these things, and AI applications can be classified into several categories, depending on the purpose.