Exploring images on social media using Amazon Rekognition and Amazon Athena Amazon Web Services

If you're like most companies, you wish to better understand your customers and your brand image. You'd like to track the success of your marketing campaigns, and the topics of interest--or frustration--for your customers. Social media promises to be a rich source of this kind of information, and many companies are beginning to collect, aggregate, and analyze the information from platforms like Twitter. However, more and more social media conversations center around images and video; on one recent project, approximately 30% of all tweets collected included one or more images. These images contain relevant information that is not readily accessible without analysis.