Amazon Music Unlimited: Can Alexa give Amazon the edge?

Amazon has brought its on-demand music service to the UK, with the company hoping its machine learning-powered Alexa service will give it an edge over its more established rivals like Apple Music and Spotify. Amazon Music Unlimited is Amazon's attempt to break into the music subscription market. The company claims a catalogue of "over 40 million songs" plus thousands of hand-curated playlists. The service is priced at £7.99 a month or £79 a year for Amazon Prime customers, and £9.99 for non-members. Amazon's Alexa line of products will soon get new home automation skills thanks to the release of an API by the company. Amazon's Echo device launched in the UK in September, and is likely to be key to the success of the music service.