Starbucks bets on robots to brew a turnaround in customers
Americans pulling into a Starbucks drive thru might think they are being served by a friendly staff member. But at some locations, the voice listening to the order is actually an AI robot. Behind the counter inside the store, baristas can lean on a virtual personal assistant to recall recipes or manage schedules. In the back of the shop, a scanning tool has taken on the painstaking process of counting the inventory, relieving staff of one of retail's most tedious chores, in a bid to fix the out-of-stock gaps that have frustrated the firm. The new technology is part of the hundreds of millions of dollars the 55-year-old coffee giant has been investing as it tries to win back customers after several years of struggling sales.
Feb-2-2026, 00:11:06 GMT
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