For Lifull president Takashi Inoue, emerging tech and a touch of altruism are key to success

Takashi Inoue wants to transform his company, Lifull Co., into a one-stop shop for important lifestyle goods and services, where customers don't just make purchases but are able to get information about what they are buying as well. Adding to Lifull's varied product offerings -- which already extend from the company's flagship real estate information services to insurance, nursing care, and flower delivery -- Inoue's vision is creating what he ambitiously calls a "life database." "By combing the latest technologies we are aiming to provide the most optimal matching services (for people) to find everything from real estate or jobs to health care," Inoue, the company's president, said in a recent interview with The Japan Times. Without taking a breath, Inoue can fire off the technologies he believes will be integral to his company's goal of creating more convenient services for users. This includes using blockchain technology to allow users to invest in real estate, using augmented reality for potential buyers to remotely tour real estate listings, and harnessing the power of artificial intelligence to find a better match for services.