Smart Travel Search: The Dawn of Artificial Intelligence

IBM's Watson, an Artificial Intelligence (AI) system designed to answer questions posed in natural language. Few people know as much about travel search technology or the bookings process as WayBlazer's Terrell Jones. From his start as a travel agent to his role as CIO of SABRE and his involvement in the successful launch of Travelocity and Kayak, Jones has played a key role in shaping travel search. We met with him during SITA's Air Transport IT Summit (ATIS) in Barcelona last month to better understand how this technology is evolving. According to Jones, there's an opportunity for the airline industry to make stronger connections with its customers by applying intelligent technology.