How online retailers are using artificial intelligence to simplify the shopping experience - ETtech

The next time you shop on fashion website Myntra, you might end up choosing a t-shirt designed completely by a software - the pattern, colour and texture-without any intervention from a human designer. The first set of these t-shirts went on sale four days ago. This counts as a significant leap for Artificial Intelligence in e-commerce. For customers, buying online might seem simple--click, pay and collect. Behind the scenes, from the warehouses to the websites, artificial intelligence plays a huge role in automating processes.