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The team at ClearBrain has a big goal: "Our mission is to democratize AI for marketers." That's how co-founder and CEO Bilal Mahmood put it, though Mahmood (a former product manager at Optimizely) and his co-founder Eric Pollman (a former engineer on Google's ad team) aren't trying to do all that democratizing at once. Instead, they're tackling a more specific challenge -- helping companies target ads toward the users most likely to (say) sign up for a subscription, buy a product or cancel their account. Mahmood said that this kind of targeting has been available to larger companies, but was too expensive for everyone else, regardless of whether they wanted to buy or build it internally. With ClearBrain, on the other hand, pricing starts at $499 per month, and it's taking advantage of what Mahmood described as "this growing trend in terms of different API data layers" -- namely, the rise of tools like Segment, Optimizely and Heap.