How IBM Is Using Artificial Intelligence to Combat Bias in Advertising - Flipboard
IBM is trying to figure out how to use artificial intelligence to identify bias in advertising — and mitigate it. Coming up with an equitable ad industry is better for both consumers and companies, said Sheri Bachstein, CEO of The Weather Company and general manager of IBM Watson Advertising. She told Cheddar the initiative's research has been able to identify bias in advertising. Now it's working on how to avoid misuse.. See more videos about Videos, Advertising, Business, IBM, Technology, AdTech.
This is how Dubai startups are training AI to be more human and unbiased - Flipboard
As global dependence on digital technology grows rapidly, brands explore how they can reach consumers better with more humanised technology, and Dubai startups train AI with what they call ethical data to gain the trust of its users.. See more videos about Videos, Artificial Intelligence, Technology, Computer Science, Middle East, United Arab Emirates.
The Future of Things - Flipboard
John Delaney, CEO of Revolution Acceleration Acquisition, discusses the appeal of SPACs as well as opportunities in AI, robotics and automation. Plus, Hayden Brown, CEO of Upwork, on the future of the office post-Covid.. See more videos about Videos, Investing, Technology, Business, Finance, Robotics.
How Flipboard Sorts Through Hundreds of Thousands of Articles Each Day
Flipboard, a news aggregation platform, is an extreme testing ground for AI recommendations, given that it features as many as 300,000 articles each day. Of the 150 people who work for Flipboard, about 40 are focused on tech, engineering and data science, which are the teams responsible for creating and monitoring AI tools. Those tools scan for contextual clues to tag articles by topic and keyword, Cora said. The platform's AI features also weed out identical articles, and block spam domains that attempt to spoof legitimate websites. AI does not manage the entire recommendation process, however.
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Companies are using AI in all kinds of innovative ways to advance their businesses. If you've ever searched Netflix to watch a movie, AI (a recommendation algorithm) was no doubt used in your decision about what to watch. If you've shopped on Amazon, your decision about what to buy was also influenced by AI (via an association algorithm). If you've ever ordered an Uber, AI (a location algorithm) was used to have a car in your vicinity quickly. If you ever had a thought about a product or a vacation, and it seemed to suddenly pop up on your search page or in your email inbox, I can assure you it was based on AI (a classification algorithm) monitoring your online activity.
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