Lion opens first kids' cinema in Thailand to boost brand recognition

BANGKOK – Household product maker Lion Corp. has opened the first movie theater for children in Thailand, in collaboration with the largest local cinema complex operator, naming it after Lion's own "Kodomo" brand for kids' products to boost name recognition. Lion recently launched Kodomo Kids Cinema with Major Cineplex Group Public Co. at Mega Bangna Shopping Mall in Bangna, in the east of Bangkok, aiming to attract children aged 5 to 12 along with their parents, according to the Japanese company. The cinema offers 84 candy-colored seats, ranging in type from single seats to double sofa-beds, and also houses entertainment facilities such as a long slide and an indoor playground. Ticket prices are between 200 baht and 500 baht ($6.20-$15.50). The cinema, located in a district with 31 international and elementary schools, is scheduled to show 20 movies this year -- including one featuring Doraemon, the robotic cat from Japan's popular cartoon series -- while various events like fashion shows and drawing workshops are held, according to the local partner.