How is technology reshaping the traditional marketing

The marketing world had evolved rapidly, leaving behind days when the advertisement was restricted to papers only. With new technologies being introduced daily, it is becoming tougher to stand out among the competition. This is because technology today has made it quite easier to find new products over the internet, ultimately increasing the throat-cutting competition for exposure--those who stay on top of their marketing game bury down their competitors in the dust. In this article, we'll discuss how technology is redefining the world of marketing today, so let's dive into that. As of today, we all are familiar with the term Augmented reality (AR).