All you need to know about AI marketing

For business owners and marketers, the question is, am I going to passively allow AI to happen to me, or am I instead going to find ways to harness, control and benefit from it? A traditional definition of artificial intelligence, as defined by Alan Turing and put to the test in movie The Imitation Game, is the ability of machines to replicate human thinking and reasoning. In practice, we can now see this in our everyday lives when our navigation apps help us to avoid a traffic accident, Google helps us find information, Gmail finishes our sentences or Siri responds to our questions. In all of these situations the underlying software or algorithm is processing huge amounts of data or information to predict an outcome and direct us to the best possible solution. This speaks to one of the fundamental principles of marketing – namely identifying what is it that your customers need or want that your product or service can satisfy.