MoEngage raises $32.5M to inject customer engagement with AI

All the sessions from Transform 2021 are available on-demand now. MoEngage, an AI customer engagement platform based in San Francisco, California, today announced that it raised $32.5 million led by Multiples Private Equity with participation from Eight RoadsVentures, F-Prime Capital, and Matrix Partners. The company says that the new capital, which brings MoEngage's total raised to over $72 million, will be used to support its global growth strategy and strengthen its AI and predictive capabilities. Generally speaking, a positive customer experience translates to high customer spend. Eighty-six percent of buyers are willing to pay more for a great customer experience, according to one source.