MoEngage, the insights-led customer engagement platform, released its new report, What's Working for Email in 2022: Benchmarks and Insights from Around the World. The comprehensive report analyzes the performance of more than 5 billion marketing emails sent on MoEngage's customer engagement platform to measure the impact of AI, automation, and personalization. MoEngage's analysis shows a significant jump in email engagement metrics when messages are supported by dynamic personalization, email automation, and journey-based customization. "Broadcast, or'blast' emails, are a thing of the past. Customers are now actively searching for and responding to emails tailored to their specific customer journey, segmented for their behavior and personalized to their preferences," said Raviteja Dodda, CEO and co-founder of MoEngage.

All the sessions from Transform 2021 are available on-demand now. MoEngage, an AI customer engagement platform based in San Francisco, California, today announced that it raised $32.5 million led by Multiples Private Equity with participation from Eight RoadsVentures, F-Prime Capital, and Matrix Partners. The company says that the new capital, which brings MoEngage's total raised to over $72 million, will be used to support its global growth strategy and strengthen its AI and predictive capabilities. Generally speaking, a positive customer experience translates to high customer spend. Eighty-six percent of buyers are willing to pay more for a great customer experience, according to one source.

Indonesian healthcare superapp Alodokter provides end-to-end digital solutions to patients including telemedicine, doctor bookings, medical content, and health-insurance services. It has more than 28 million monthly active users, and more than 40,000 certified doctors on the platform. Perhaps unsurprisingly, Alodokter found that engagement was high when users were unwell, but that it was difficult to keep people active on the app otherwise. It also found that it had a retention problem, with a lot of uninstalls happening almost immediately after installation. Alodokter's marketing goals were three-fold: increase app engagement to reduce churn and boost retention, increase active users across the app, and improve conversion and clickthrough rates (CVRs and CTRs) of push campaigns to uplift engagement.