Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names

President Donald Trump's push to rename AI may be behind an unprecedented rise in registrations for domain names in Slovenia, according to its official national registry. The president wants AI to be called super intelligence - or SI - the same initials used by Slovenian websites. She said the scale of activity in late September was unprecedented compared to the previous 12 months. President Trump called for the technology to be renamed during his speech to the United Nations General Assembly in New York on 11 September. The use of the word artificial makes it sound fake, he said.