The value AI brings to marketing

Artificial intelligence will come to the forefront this year in marketing departments across the world. But do marketers really understand what AI is in marketing and how to best implement it in their marketing strategies? A Demandbase and Wakefield Research AI survey asked just these kinds of questions of marketers and found some very interesting results. To understand the results of this survey at a deeper level, I spoke with Aman Naimat, SVP of Technology at Demandbase. Naimat has a very extensive background in data science.